Over the last decade, many energy experts have supported carbon sequestration as a viable technological response to climate change. Given the potential importance of sequestration in US energy policy, what might explain the views of communities that may be directly impacted by the siting of this technology? To answer this question, we conducted focus groups in two communities who were potentially pilot project sites for California’s DOE-funded West Coast Regional Partnership (WESTCARB). We find that communities want a voice in defining the risks to be mitigated as well as the justice of the procedures by which the technology is implemented. We argue that a community’s sense of empowerment is key to understanding its range of carbon sequestration opinions, where ’empowerment’ includes the ability to mitigate community-defined risks of the technology. This sense of empowerment protects the community against the downside risk of government or corporate neglect, a risk that is rarely identified in risk assessments but that should be factored into assessment and communication strategies.
Carbon capture and sequestration (CCS), while controversial, is seen as promising because it will allow the United States to continue using its vast fossil fuel resources in a carbon-constrained world. The public is an important stakeholder in the national debate about whether or not the U.S. should include CCS as a significant part of its climate change strategy. Understanding how to effectively engage with the public about CCS has become important in recent years, as interest in the technology has intensified. We argue that engagement efforts should be focused on places where CCS will first be deployed, i.e., places with many “energy veteran” (EV) citizens. We also argue that, in addition to information on CCS, messages with emotional appeal may be necessary in order to engage the public. In this paper we take a citizen-guided social marketing approach toward understanding how to (positively or negatively) influence EV citizens’ attitudes toward CCS. We develop open-ended interview protocols, and a “CCS campaign activity”, for Wyoming residents from Gillette and Rock Springs. We conclude that our participants believed expert-informed CCS messages, embedded within an emotionally self-referent (ESR) framework that was relevant to Wyoming, to be more persuasive than the expert messages alone. The appeal to core values of Wyomingites played a significant role in the citizen-guided CCS messages.